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Executing Marketing Programs from Start to Finish

To execute a marketing program, you need to complete the following elements:

1. (Optional) Marketing Plan. Read Planning and Budgeting for Marketing.
2. Marketing Program. Read Designing Marketing Programs.
3. Segments. Read Marketing Segments and Segment Trees.
4. Offers. Read Creating and Using Offers.
5. Response Handling. Read About Using Response Management.
6. (Optional) Waves. Read Setting Up Waves for Campaign Loads.
7. Launch program. Read Launching Programs and Campaigns.