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Executing Stand-Alone Campaigns from Start to Finish

To execute a stand-alone campaign you need to complete the following elements:

1. Segments. Read Marketing Segments and Segment Trees.
2. Offers. Read Creating and Using Offers.
3. Campaigns. Read Planning and Designing Marketing Campaigns.
4. (Optional) Waves. Read Setting Up Waves for Campaign Loads.
5. Launch campaign. Read Process of Launching Campaigns.