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Response Management


Siebel Web Marketing to capture a series of responses during a customer interaction. Table 49 lists the responses captured.

Table 49. Responses Captured by Siebel Web Marketing
Response
Description

Clicked on Product URL

Captured when the recipient clicks the embedded link for the product in an email or Web offer.

Clicked on Web Offer

Captured when the recipient clicks the embedded link for a Web offer in an email offer.

Clicked on Web Survey

Captured when the recipient clicks the embedded link for the Web survey in an email or Web offer.

Completed Web Survey

Captured when the recipient clicks Finish on the Web survey view. The survey answers are captured if the Save Answer field is checked for the question on the SmartScript Administration views. For more information, read Siebel SmartScript Administration Guide.

Downloaded Info/File

Captured when the recipient clicks the embedded link for the document that is downloaded in a Web offer.

Requested call back

Captured when the recipient submits a request after clicking the embedded link in an email or Web offer.

Requested more info

Captured when the recipient submits a request after clicking the embedded link in an email or Web offer.

Requested Unsubscribe

Captured when the recipient submits a subscription preference updates after clicking the embedded link in the email offer. In addition to the response, the contact profile is updated.

Submitted Source Code

Captured when a contact or prospect enters a source code and offer code in the Do you have Another Offer form in the Offers page.

Additional responses and events can be captured through configuration. For more information, read the event tracking topics in Using Siebel Tools.

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