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Siebel Content Services is a news and company information subscription service that is already integrated with Siebel ERM. Siebel Content Services presents personalized external news about selected accounts, competitors, industries, and customizable subscription topics that are most relevant to your business and each individual employee's job. Business news and company profiles are integrated, filtered, and presented in context for each employee and combined with relevant company internal data drawn from the Siebel customer database. Using a process that maps businesses directly to news sources, Content Services provides only the relevant news topics for businesses, such as your customers, competitors, prospects, and partners. This chapter describes the administration procedures necessary to add industry news content to a Siebel application. It includes the following topics:
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