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Creating Hospitality Event Opportunities

An opportunity can be created from a number of screens. For example, in addition to using the Opportunity screens and views, you can create opportunities from the Accounts and Contacts screens by clicking the Opportunities view tab associated with those screens.

This task is a step in Process of Capturing Hospitality Opportunities.

To create an opportunity from the Opportunity screen

1. Navigate to the Opportunities screen.
2. From the Opportunities Home view, complete the fields in the Add form, and then click Add & Go.
3. Click the More Info view tab and complete additional fields for the opportunity.

   The following table describes some of the fields.

   Section	Field	Comments
   Key Information	Name	The opportunity name.
   	Projected Property	The property that is most likely to win the bid in the case of more than one property bids. If the property is flagged, the property is associated with the opportunity's estimated revenue when the quote is generated.
   	Revenue	The total rolled up amount from the projected property revenue.
   	Currency	The currency that is used for the opportunity transaction.
   	Business Type	Signifies whether the opportunity is group business or local. A local opportunity typically does not require sleeping rooms.
   	Sales Status	When the opportunity record is created, the status is automatically set to prospect.
   	Peak # Rooms	The number of rooms required for this particular opportunity.
   Arrival Information	Arrival Date	The date and time the event begins on the property. You can set and change the arrival date by clicking Modify Arrival Date from the Opportunity form.
   	# of Days	A value can be entered, or the value can be calculated from the arrival and departure dates.
   	Departure Date	The user can enter the date of departure, or it can be calculated from entries in the Arrival date and # of Days fields.
   	Decision Date	The date when the customer must make a decision about the terms of the event. Managers may reference this date when developing revenue forecasts or releasing inventory.
   Account and Contact Information	Account	The account associated with the opportunity function. A new account can be added; existing account information cannot be edited from this view.
   	Intermediary Account	The intermediary account that brought the business to the property.
   	First Name, Last Name	Name of the account contact. When selecting the contact, select the Primary check box if the individual is the primary contact for the event. Click the Contract check box if the contact should be included as the primary in the event contract record.
   General Information	Description	A text description of the opportunity.
   	Post as Name	The name that appears on the customer documents and announcement boards.
   	Parking Code	The contractual terms for guest parking, which may include a parking fee or valet services.
   	Sales Team	Members of the sales organization involved in the event sale. The default is the user ID of the opportunity creator.
   Dates	Alternate Dates	The alternate dates for the event opportunity in case the desired dates cannot be booked.
   	Preferred Dates	The preferred dates for the event. These dates are entered for informational purposes, until dates can be set at the function and function agenda level.
   Capacity Requirements	Peak # Function Spaces	The number of function spaces required during the event's peak periods.
   	Total # Nights	Read-only. The total number of nights allocated to the opportunity.
   	Peak # Attendees	The maximum number of attendees expected for the event.
   Classification Information	Opportunity Type	Means of classifying the opportunity. For example, Board Meeting, Job Fair, Bar/Bat Mitzvah.
   	Group Type	An additional classification means for the opportunity group.
   	Opportunity Market	Specifies whether or not the sales representative is selling within his or her assigned territory (In Market) or outside of it (Out of Market).
   	Opportunity Segment	The default is the market segment value but the value can be changed to reflect a different user segment. For example, a corporate account typically would be associated with a corporate segment. However, if the corporation holds a social function, the segmentation attributes may be different (social segment rather than corporate).
   Tracking Information	Sales Status Date	Date of last status change.
   	Reason Won/Lost	The reason the opportunity was lost. Examples are Price, Relationship, Terms, Property Physical Attributes, Lost to Competition, and so on.
   	Originating Property	The property originally requested by the customer. This field is used when the original customer request cannot be fulfilled and another property is selected.
   Influence Mechanism	External Event	Another external event that is a compelling factor for the new opportunity. An example would be a scheduled sports event in the area.
   	Lead Source	The source of the opportunity. Options include Convention & Visitors Bureau, Direct Response, EBC, Field Sales, Inquiry, and so on.
   Discount Information	Discount %	The discount percent value that the sales representative is giving to the customer. Proposed discounts should be added in the Notes view, as entering a value in this field automatically applies the discount to the quote.