Siebel Marketing User Guide > Creating and Using Offers > Working with Web Offers >

About Web Offers

Using the Web Offers view tabs, you can specify a template containing content for the Web Offer, edit the template and add personalization elements, identify links to related Web offers, surveys, related events and related URLs and attach relevant product information that can be downloaded by the Web site visitor.

The Web Offers view includes the following view tabs:

• Offer Details. This form contains additional fields that you can use if the Web Offer requires approvals from your company's marketing and legal departments. It also provides a unique identifier for the offer in the Offer Code field.

  NOTE:  If you select the Inbound Active Flag check box, the Web Offer appears to eligible users in the Web Marketing home page. The Featured Offers applet checks this flag before displaying a Web offer to an eligible contact or prospect.

• Edit Web Offer. This form allows you to attach templates containing the content of the Web offer. To be selected here, templates must first be added to the Offer Templates list. For details, see Creating and Editing Offer Templates.
  • The Edit Templates button allows you to edit the template content, as well select personalization categories, and copy and paste category elements into the template.
  • The Verify & Preview button verifies the template edits and displays the finished Web offer as it will appear on the Web page.
• Downloads. This list allows you to provide a list of literature related to the offer that is available for download by the Web site visitor.
• Advanced. Contains the Related Web Surveys, Related Events, and Related URLs link bars. These lists allow you to specify Web surveys, related events, and related URLs that you can embed in your Web offer, using the Edit Web Offer personalization elements controls. For information, see Associating Web Offers, Web Surveys, Events, and URLs with Offers.

The following sections detail how to create a basic Web offer:

• Associating a Template with a Web Offer
• Adding Attachments to Web Offers Downloads List