Siebel Marketing Guide > About Siebel Marketing > Marketing Features >

Marketing Server Engine

The Siebel Marketing architecture has been engineered around a high-performance server engine specifically designed to handle large business-to-business and business-to-consumer marketing environments. This engine allows you to query millions of transactions in a single pass of the source relational databases that supply your target segment data. The Siebel Server extracts, transforms, and aggregates customer data in memory before writing the data to a campaign load (snapshot) file. The Siebel Server provides you with the campaign performance you need and the opportunity to iterate various campaign strategies before executing the campaign.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003