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Marketing Server Engine
The Siebel Marketing architecture has been engineered around a high-performance server engine specifically designed to handle large business-to-business and business-to-consumer marketing environments. This engine allows you to query millions of transactions in a single pass of the source relational databases that supply your target segment data. The Siebel Server extracts, transforms, and aggregates customer data in memory before writing the data to a campaign load (snapshot) file. The Siebel Server provides you with the campaign performance you need and the opportunity to iterate various campaign strategies before executing the campaign.
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Siebel Marketing Guide, Version 7.5, Rev. A Published: 18 April 2003 |