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Organizational and Analytic Features

Using campaign forecasting, you can design scenarios based on real or hypothetical financial information that model the performance of campaigns.

You can track program and campaign operations and plans, using the Activity Plan, Explorer, and Campaigns views.

Siebel Marketing users can also use Siebel Analytics tools to analyze program and campaign performance, and generate reports.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003