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Siebel Marketing Guide > Program and Campaign Management Tools > Forecasting for Campaigns >

Adding Campaign Plan Costs

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Use the Cost Input form to add individual records for predictive costs associated with the campaign plan.

Fixed costs can be two types of expenses, Per Campaign Plan and Per Campaign. You allocate Per Campaign expenses once for each campaign in the Campaign Plan. You allocate Per Campaign Plan expenses only once for the Campaign Plan. Fixed costs are costs you incur regardless of how many contacts receive an offer. Examples are artwork costs, design charges, set-up fees, and so on. When you select fixed and the cost type, the Per: (customer) field is inactive.
Outbound costs are variable expenses that reflect how much it costs to implement the offer per contact. Outbound costs have the expense type of Per Outbound Contact. Examples are printing or postage charges.
Inbound costs are expenses associated with managing responses to the campaign plan, such as the cost per inbound phone call. Inbound costs have the expense type of Per Inbound Contact.

To add campaign plan costs

From the application-level menu, choose View > Site Map > Campaigns.
In the Campaign Plans list, select a campaign plan and click the Cost Input view tab.
In the Cost Input list, create a new record.
Type a descriptive name for the cost.
Choose the cost type (Per Campaign Plan, Per Campaign, Per Outbound Contact, Per Inbound Contact) from the list.
Click the Cost select button.
In the dialog box type a value and then click OK.

For costs of type Per Campaign Plan or Per Campaign type a single fixed value. For variable costs (Per Inbound and Per Outbound Contact), type the estimated number of contacts and repondents along with a unit cost per interaction.

Type a value in the Per: (contact) field.

This field is inactive if the Type is fixed cost.

NOTE:  Repeat Step 1 through Step 8 until you have added and saved the individual records for each cost associated with the campaign plan.

In the Predicted Results form, click Recalculate.

During a recalculation, individual values are calculated and displayed in the Predicted Results and Input Summary forms.

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