Siebel Call Center User Guide > Campaigns and SmartScripts > Evaluating Campaigns >
Displaying Campaign Response Charts
Response charts allow campaign managers to assess performance and graphically display results in areas such as responses received from campaign calls, number of opportunities created, and number of responses per offer.
The following procedure describes the how to display a response chart.
To display a response chart
- Navigate to the Responses screen.
- Click the Charts view tab.
- In the Charts form, in the Show drop-down list, select the type of chart you want to display.
Available chart types are listed in Table 8, following this procedure.
Depending on the type of chart you have chosen, one or more additional drop-down lists may appear below the Show drop-down list.
- If you wish, choose new values in drop-down lists to adjust the chart style or other chart characteristics, and then click Go.
Table 8. Response Charts
Chart
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Description
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Response Campaign Analysis
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Displays the total number of responses for each campaign. The campaign name is associated with the response. It is based on the campaign name in the All Responses list or the My Responses list.
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Response Opportunity Analysis
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Displays the total number of opportunities created for each campaign. This chart is based on the information in the Opportunity Source field.
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Response Offer Analysis
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Displays the total number of responses per offer. This chart is based on the Offer name in the All Responses list or the My Responses list.
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Response Offer Type Analysis
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Displays the total number of responses per offer type. This chart is based how many responses were received for each offer type across all campaigns.
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Response Offer Type Analysis by Campaign
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Displays the total number of responses per offer type for each campaign. This chart is based on how many responses were received for each offer type within each campaign.
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Response Revenue Analysis
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Displays the total revenue for each campaign and the total number of opportunities for each campaign. The bar chart has the revenue by campaign and the line graph shows the number of opportunities for each campaign. The revenue number comes from the sum of the Revenue field in the opportunity with the Source field equal to the campaign name.
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Response Average Opportunity Revenue Analysis
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Displays the average revenue for each campaign. For each opportunity created for the campaign, the revenue is added and the average is taken across all opportunities created for the campaign.
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