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Content and Speaker Preparation Tasks


Most business events involve the presentation of information. The amount and type of information presented varies across events, as do the means of presentation. This section describes the processes for organizing the information for presentation, choosing speakers for the event, and preparing collateral for distribution during the event.

This section provides material on how to prepare information for an event. Later sections of this chapter provide information about venues, equipment, budgets, vendors, and other aspects of event preparation and implementation.

Basic Questions

In the course of organizing the information for an event, you may find it useful to consider the following questions:

Having at least tentative answers to these questions helps you decide on the basic structure of an event, including session type and length, speakers, and collateral.

Organizing Presentation Content into Sessions

During event preparation, you need to establish sessions within subevents, allowing attendees to choose which presentations to attend. It is not mandatory to create sessions for a subevent with only one presentation, but creating sessions allows an attendee to synchronize to their personal calendar. Additionally, you can associate a speaker with one or more sessions, but not with subevents and events. You can also record feedback received on a session using the session's Feedback Form, as described in Adding a Session to a Subevent.

When you organize a subevent into sessions, each session behaves like a subevent within a subevent, with its own requirements and staffing. Remember that certain information stored in Siebel eEvents Manager for Finance at the session level is not visible at event or subevent levels.

Adding a Session to a Subevent

After you create an event, your Siebel application generates the subevents. You can add one or more sessions to a subevent.

To add a session to a subevent

  1. From the application-level menu, choose View > Site Map > Events > All Events.
  2. In the Events list, click the name hyperlink of an event.
  3. In the Sub-Events list, click the name hyperlink of the subevent to which you want to add a session.
  4. Click the Sessions view tab.
  5. In the Sessions list, create a new record.
  6. The session record inherits the start date and end date from the subevent. The Status field displays the default value of In Progress.

  7. Modify the Start and End fields as necessary.
  8. NOTE:  A session's start and end times cannot be outside the range of its parent subevent's start and end times.

  9. After entering a name, click the name hyperlink to navigate to the Sessions screen.
  10. In the Session form, click the show more button and fill in the fields as needed.
  11. The following table describes some of the fields in the session form.

    Field
    Comments
    Session Fee
    Any fee specific to the individual session, in addition to the event Registration Fee. This field may not be displayed in the Sessions list by default, but can be made visible by using the Columns Displayed command.
    Comments
    A text field for notes related to the session. Visible to administrators only. This field may not be displayed in the Sessions list by default, but can be made visible by using the Columns Displayed command.
    Description
    A description of the session. Information stored in this field is visible to potential event attendees who request detailed information about the session.
    Dress Code
    The recommended session attire. Values available by default include Business Casual, Business Professional, Black Tie, Sport, and Casual. This field may not be displayed in the Sessions list by default, but can be made visible by using the Columns Displayed command.
    LOV Type: EVENT_DRESS_CODE
    End
    Required. The date and time when the session ends. Defaults to the value of the End field for the event.
    Fee Type
    A description of the kind of fee noted for the session in the Additional Fee field, if any. Typical values include Donation, None, Registration, and Voluntary. This field may not be displayed in the Sessions list by default, but can be made visible by using the Columns Displayed command.
    Feedback Form
    An optional field for entering feedback received about the session.
    Format
    The type of session. Values available by default include Keynote, Lecture, Panel, and so on.
    LOV Type: EVENT_FORMAT
    Session Capacity
    The maximum number of people who can attend the session. This field may not be displayed in the Sessions list by default, but can be made visible by using the Columns Displayed command. If a value is specified for Room, defaults to the capacity of the room. If no value is specified for Room, defaults to the Event Capacity value for the event. For more information about entering room characteristics, see To enter room information for a potential event venue.
    Name
    Required. A name to identify the session.
    Related Sessions
    One or more other sessions that cover related information. Available values are all sessions for all events. This field may not be displayed in the Sessions list by default, but can be made visible by using the Columns Displayed command.
    Room
    The specific room in the venue where the session is held. This field may not be displayed in the Sessions list by default, but can be made visible by using the Columns Displayed command. Available values depend upon information entered under the Rooms view tab of the Accounts screen. For more information about entering room information in the Accounts screen, see To enter room information for a potential event venue.
    Start
    Required. Date and time when the session starts.
    Status
    The status of the session. Values available by default include Planned, Executing, In Progress, Completed, and Cancelled.
    LOV Type: EVENT_STATUS_CODE
    Venue
    The location or facility where the session is held, which may or may not be related to primary venue for the event.

You can add a group of sessions to a subevent using a session template. As application administrator, you must set up a session template before you can associate it with a subevent.

NOTE:  Once a template is applied, it cannot be changed. If sessions already exist for the subevent, applying a template has no effect. It appears that the template has been applied (the field is complete on the subevent); however, the sessions are not generated.

To associate a session template with a subevent

  1. From the application-level menu, choose View > Site Map > Events > All Events.
  2. In the Events list, click the name hyperlink of an event.
  3. In the Sub-Events list, click the name hyperlink of a subevent.
  4. In the Sub-Event form, click the select button in the Session Templates field to select a session template.

Viewing Session Schedules and Attendees

This section describes procedures for viewing session schedules and attendees. There are two ways you can view sessions. You can view session schedules using the Session Calendar. This method is helpful for confirming that there are no unintentional gaps or overlaps in the timing of sessions. You can also view only the available sessions for an overall event. These are sessions for which the value in the Signup Status field is Open. You may also view a session's list of attendees to determine the session's popularity, or for informational purposes.

The following procedure describes how to view the Session Calendar.

To view the Session Calendar

  1. From the application-level menu, choose View > Site Map > Events > All Events.
  2. In the Events list, click the name hyperlink of an event.
  3. In the Sub-Events list, click the name hyperlink of a subevent.
  4. Click the Session Calendar view tab.

The following procedure describes how to view only the available sessions for an overall event.

To view only the available sessions for an event

  1. From the application-level menu, choose View > Site Map > Events > All Events.
  2. In the Events list, select an event and click the Sessions view tab.
  3. In the Sessions list, select Open from the Show drop-down list.

The following procedure describes how to view a list of session attendees.

To view session attendees

  1. From the application-level menu, choose View > Site Map > Events > All Events.
  2. In the Events list, click the name hyperlink of an event.
  3. In the Sub-Events list, click the name hyperlink of a subevent.
  4. Click the Sessions view tab, and click the name hyperlink of the session for which you want to view attendees.
  5. Click the Attendees view tab.
  6. To see a list of all companies registered for a session, click the Account Attendees view tab.
  7. NOTE:  Registering a contact automatically registers that contact's company.

Publishing Event Information to a Web Site

If your company has purchased the optional Siebel eEvents for Finance module, you can prepare your event information for Web site publication. It is important to note that only subevents and sessions display on the customer-facing eEvents Web site (the Web site). Events and Tracks do not display on the Web site.

The combination of six Siebel eEvents Manager for Finance settings affect whether or not information in the Sub-Events and Sessions screens is visible to prospective event attendees on the Web site. These settings are as follows:

The following procedures describe how to choose settings for the visibility you want.

To make event information visible to invited company employees

  1. From the application-level menu, choose View > Site Map > Events > All Events, and select an event.
  2. Make sure the External column check box is checked (value = TRUE).
  3. In the Event form, set the Status field to Executing or In Progress.
  4. Set the Start field to a date in the future or to today's date.
  5. Make sure the Event Type field is not set to Restricted.
  6. Click the Sub-Events view tab, and then click the name hyperlink of a subevent.

To make event information visible to internal employees

  1. From the application-level menu, choose View > Site Map > Events > All Events, and select an event.
  2. Make sure the External column check box is not checked.
  3. In the Event form, set the Status field to Executing, Planned, or In Progress.
  4. Set the Start field to a date in the future or to today's date.

To make event information visible to administrators only

Preparing Event Collateral

Another aspect of organizing information for an event is preparing literature such as brochures, white papers, presentation handouts, trade show exhibit maps, and so on. Collectively, such literature is known as collateral. Collateral can be a Web page URL or a file.

You can manage collateral preparation using activities in Siebel eEvents Manager for Finance. After collateral is prepared, those electronic files, as well as vendor and venue contracts, can be stored in the Siebel eEvents Manager for Finance.

Adding Collateral to a Subevent or a Session

You can use Siebel eEvents Manager for Finance to store collateral for a subevent or for a specific session.

To add a collateral item to a subevent or a session

  1. From the application-level menu, choose View > Site Map > Events > All-Events.
  2. In the Events list, click the name hyperlink an event.
  3. In the Sub-Events list, click the name hyperlink of a subevent. To add collateral to a session instead of a subevent, continue by clicking the Sessions view tab and the name hyperlink of a session.
  4. Click the Collateral view tab.
  5. In the Collateral list, create a new record.
  6. The following table describes some of the fields in the Collateral list.

    Field
    Comments
    Auto Update
    A check box here indicates that a copy of this file is updated each time the original file is saved.
    Extension
    The file name extension for the electronic file. Typical values would include doc, ppt, xls, and so on.
    File
    The long file name of the collateral, without the file name extension. This field allows you to attach new collateral, not yet added as literature to the database, using the select button.
    Local
    The local availability if the file. If it is not locally available, you can request that it be downloaded at the next synchronization by checking the Request field.
    Modified
    The date that the file was last modified. This information is updated automatically whenever the file is saved.
    Name
    The name of the electronic file.
    Request
    A check box that allows a remote user to request a file download at the next synchronization.
    Status
    The current stage of preparation for the collateral item. Typical values include Designed, Draft, Final, Printed, Shipped, and Submitted.
    LOV Type: EVENT_COLLATERAL_STATUS
    Type
    The kind of collateral item. Typical values include Brochure, Flyer, Handout, Layout, Map, and Presentation.
    LOV Type: EVENT_COLLATERAL_TYPE


 Siebel eEvents Management Guide for Financial Services 
 Published: 18 April 2003