Bookshelf v7.5: Sales Goals and Strategies

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Sales Goals and Strategies

Table 2 shows a typical sales organization's goals and corresponding strategies. An example of a goal is maximize profits. The corresponding strategy is instituting uniform sales methods and practices.

Table 2. Typical Sales Organization Goals and Strategies

Goal

Strategy

Sell products and services

Generate new sales opportunities

Shorten sales cycle

Deliver a well-trained sales force

Maximize profits

Institute uniform sales methods and practices

Maximize customer satisfaction

Build and maintain relationships with existing customers

Table 2. Typical Sales Organization Goals and Strategies
Goal	Strategy
Sell products and services	Generate new sales opportunities
Shorten sales cycle	Deliver a well-trained sales force
Maximize profits	Institute uniform sales methods and practices
Maximize customer satisfaction	Build and maintain relationships with existing customers

Siebel Sales User Guide
Published: 18 April 2003