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Siebel Marketing Installation and Administration Guide > Designing Marketing Campaign Load Formats > About Marketing Integration Objects > About the Marketing Response Integration ObjectThe Marketing Response integration object provides field mappings to typical response-related information from external data sources. The response integration object defines the information that is exchanged between the external data source and Siebel Marketing, using EAI technology. Table 17 describes the integration components for the Response integration object.
NOTE: During response creation, the user keys in each integration component determine if a record already exists in the component (for the given values) and if the record is unique. |
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