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Siebel Marketing Installation and Administration Guide > Designing Marketing Campaign Load Formats >
About Marketing Integration Objects
For each campaign load format, you must select only one of the following integration objects:
- Marketing Contact integration object. If any campaign contact names do not exist within the Siebel transactional database, you must use the Marketing Contact integration object. It provides the field mappings necessary to import new contacts and accounts. For more information, see About the Marketing Contact Integration Object.
- Marketing Prospect integration object. If any prospect names from your target segment do not exist within the Siebel transactional database, you must use the Marketing Prospect integration object. It provides the field mappings necessary to import new prospects. For more information, see About the Marketing Prospect Integration Object.
- Marketing Person integration object. If your campaign contacts and prospects exist within the Siebel transactional database prior to loading any campaigns, then you can also use the Marketing Person integration object. Typically, this configuration occurs for installations that use the Siebel Data Warehouse populated from the Siebel transactional database and that do not introduce new customers into the Siebel Data Warehouse from other sources. Because the contact and prospect field information is already recorded, to load the campaign in this configuration, you only need to map the Contact and Prospect IDs between the data warehouse and Siebel transactional database. For more information, see About the Marketing Person Integration Object.
- Marketing Lead integration object. If any leads for a particular campaign do not exist within the Siebel transactional database, you must use the Marketing Lead integration object. It provides the field mappings necessary to import new leads. For more information, see About the Marketing Lead Integration Object.
- Marketing Response integration object. If any inferred responses for a particular campaign do not exist within the Siebel transactional database, you must use the Marketing Response integration object. It provides the field mappings necessary to import new inferred responses. For more information, see About the Marketing Response Integration Object.
Siebel Marketing does not provide an integration object that can insert new contacts and prospects simultaneously in the same load. This topic contains the following information:
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