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Siebel Marketing Installation and Administration Guide > Designing Marketing Campaign Load Formats > About Marketing Integration Objects > About the Marketing Contact Integration ObjectThe Marketing Contact integration object provides field mappings to typical contact- and account-related information from the external data sources. The predefined integration object, Marketing Contact, defines the information that is exchanged between the external data source and Siebel Marketing, using EAI technology. For more information about EAI, see Overview: Siebel Enterprise Application Integration. For a list of fields for the Marketing Contact integration object, see Field Names for Marketing Integration Components. Figure 1 shows the integration components for the Marketing Contact integration object. Required fields apply when a new contact is inserted into the Siebel transactional database. During campaign load, integration component User Keys determine if a record already exists in the component (for the given values) and if the record is unique. Required fields cannot be a null value for the new record. Table 12 describes the Marketing Contact integration components. Mapping Rules for the Marketing Contact Integration ComponentsUsing contact information for campaign load requires the following integration components:
Use the following rules when mapping components:
Sample Mappings for Contact Key ComponentsThe combination of keys that are mapped in the campaign load report depend upon the target levels that you use. Table 13 describes examples of Key mappings for sample target levels. |
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