Siebel Marketing User Guide > Setting Up and Using Web Marketing > Customization of the Web Marketing User Interface >

Web Marketing Product Detail View

When a visitor responds to an offer (email or Web) by clicking an embedded product URL, a page with product details appears for that offer. This view displays details and incentive pricing for the selected offer. The price list associated with the offer determines the price shown in this view. The person who created the offer is responsible for associating the products and the correct price list with the offer. This combination determines the products that can be embedded in the offers and the price that appears. For more information about price list administration, see Siebel Pricing Administration Guide.

Additionally, this view contains the Related Items applet, showing products that might be of interest to the Web visitor. Items in the Related Items list are based on previous purchases or literature requests.

In addition to viewing details, the Web visitor using Siebel eCustomer can purchase the product from this view by clicking Add Item. After adding the product, the selected item appears in the Last Item Added applet.

NOTE:  Checkout functionality exists only if the customer has purchased Siebel eCustomer. If you are not using eCustomer, then the Add Item button is unavailable.