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Setting Up Personalization for Siebel eSales

Siebel Personalization enhances your Siebel eSales Web site by showing information to customers that is specific to their profile, interests, and history. Personalized content includes greeting users by name, presenting them with content targeted to their needs and interests, showing them recommended products, and sending email messages addressed to them.

Siebel Personalization allows you to define rules to show and hide content dynamically during a user's experience with Siebel eSales.

Personalization deployment rules can depend on data such as users' personal profile information, date ranges, their company, products or services they have already purchased, or geographical information. These rules can also capture user data dynamically while the customer is browsing the Siebel eSales Web site.

The home page in Siebel eSales includes the salutation in the upper left corner. This typically includes a personal greeting, but you can configure it to provide targeted content such as product promotions, announcements, and birthday greetings. The home page also contains a personalized list of recommended items.

Conditional expressions can be used to hide applets under certain conditions. The applets listed in Table 3 are hidden depending on the application, the type of user, and whether or not the applets have any records in them.

Personalization is principally managed using the Personalization Administration screen in your Siebel Business Application. For information about administering personalization, see Siebel Personalization Administration Guide.