Business campaigns, including the campaigns managed by ATG Outreach, can be targeted to specific groups of users, or user segments. User segments are defined with a set of profile properties. Any user whose profile includes the specified properties is included in the segment.
You can create user segments in two places in the ATG Business Control Center:
Asset interface in the ATG Content Administration area
Personalization > Targeting and Segmentation option
Both options automatically add user segments as assets to the selected project, and are versioned and deployed like other assets. For information on how to create a user segment, refer to the ATG Business Control Center User’s Guide.
