Welcome to the ATG Commerce Guide to Setting Up a Store. The ATG Commerce application serves as the foundation for your online store. It contains everything you need to manage your product database, pricing, inventory, fulfillment, merchandising, targeted promotions, and customer relationships. This comprehensive guide covers ATG Business Commerce and ATG Consumer Commerce concepts for store administrators, business users, and page developers.
ATG Commerce is available in two versions. ATG Consumer Commerce is used for developing standard business-to-consumer (B2C) online stores. ATG Business Commerce is used for sites oriented more toward business-to-business (B2B) uses. You will occasionally see the text “ATG Business Commerce only” or “ATG Consumer Commerce only” in this manual.
This chapter includes the following sections:
