Source Analysis Recap Report (RSCA)

How to print: Use the Source Code Analysis Screen (RSCA).

CWDirect Rel 16.0 Source Analysis Recap EKAPLAN MSR0758 6/20/13 16:01:07 Page 1

EZK Mail Order

Offer: OFR FIRST SIGNS OF SPRING 2013

O R D E R $ / B O O K - - - - - - - -

Net Circ WTD Ord Orders Wgt Ord $ Orders Avg Order Wgt Avg Ord Wgt Ord $ Rsp % % Comp Actual$ Weighted Proj Wgt Prj

Category 1 16 16 16 2492.06 155.75 155.75 2492.06 600.00 .00 2492.06 2492.06 .00 .00

Category 2 CAT A1 0 9 9 9 2162.00 240.22 240.22 2162.00 .00 .00 .00 .00 .00 .00

Category 99 CAT A2 511 1079 1079 1079 49356.93 45.74 45.74 49356.93 211.15 .39 96.58 96.58 24764.10 24764.10

Drop 512 1104 1104 1104 54010.99 48.92 48.92 54010.99 215.62 .39 105.49 105.49 7048.71 27048.71

Category 99 CAT B3 4218 3796 3796 3796 332353.15 87.55 87.55 32353.15 89.99 .00 78.79 78.79 .00 .00

Drop DR 4218 3796 3796 3796 332353.15 87.55 87.55 332353.15 89.99 .00 78.79 78.79 .00 .00

Offer OFR 4730 4900 4900 4900 386364.14 78.85 78.85 386364.14 103.59 .04 81.68 81.68 4200.00 4200.00

Contents: See also the Source Code Analysis Report (RSCA).

• Offer code

• Offer description

• Category code

• Net circulation

• WTD order

• Orders

• $ orders

• Avg order

• Wgt ord $

• Rsp %

• % comp

• Actual $

• Weighted

• Proj

• Wgt prj

MK03_08r CWDirect 18.0 August 2015 OTN