You can create user profiles to trigger dynamic business rules for merchandising and content spotlighting.

You can create user profiles to trigger dynamic business rules for merchandising and content spotlighting. A user profile is a label, such as premium_subscriber, that identifies an application user. If a user who has such a profile makes a query, the query triggers the associated rule and restricts merchandising and content spotlighting records to users who have that identity.

Note: Each business rule is allowed to have at most one user profile trigger.