Templates, sections, and cartridges are the core components of the rules that you create.
Templates define overall layout and style for a rule. Templates are created by developers to reflect samples designed by the creative team. The team creates templates for pages and sections of pages. The resulting documents are uploaded into Experience Manager and serve as a framework for you to build upon and customize.
Templates contain sections that serve as placeholders for the display of products, dimensions, promotions, rich media, and other forms of content. Developers configure each section to accept certain types of content in the form of a cartridge.
Cartridges are templates that you add to sections of your page and then configure to contain the content you want to display in those sections. Each cartridge can have several fields to configure, and can contain additional cartridges. Depending on the cartridge you have selected, you might be asked to specify a path to an image or flash file, a title, rollover text, or additional cartridges. The simplest cartridges might need no configuration.
Templates and cartridges are custom-built by developers, so each might have a unique set of options for configuration.