Oracle's Siebel Loyalty Management is the industry leading enterprise loyalty solution that helps transform your customer loyalty initiatives. Minimize attrition and increase the value and duration of your most important customer relationships, and help deliver a truly one-to-one loyalty program to your customers.
Multiple Loyalty Models are supported e.g. Points-based, tiered, subscription, and coalition (partner) programs. Customizable Earning & Redemption Rules so you can configure rules based on purchases, behaviors, or engagement. Dynamic Tiers & Status Upgrades automatically move customers to higher reward tiers based on activity.
Multi-Channel integration supports mobile apps, e-commerce, in-store, and call centers. With real-time Reward Redemption customers can redeem points instantly at any touchpoint.
Targeted Promotions & Discounts enables personalized marketing campaigns for different customer segments. Event-Triggered Rewards allow you to reward customers for birthdays, anniversaries, and special occasions.
Multi-Brand Loyalty Management supports coalition programs across different companies. Partner Rewards integration allows customers to earn/redeem points with partner brands. Revenue Sharing & Partner Reporting automates reward distribution among coalition members.
At the heart of Siebel Loyalty Management is a 360 degree view of each customer's profile, attitudinal and behavioral information.
It provides business users access to extensive information on each member including transaction history, tier status, loyalty assets, eligible and enrolled promotions, service requests, sales orders and activities, profile, communication preferences and response history
The Siebel Loyalty Manager module provides a simple, intuitive, process-driven drag & drop user interface to enable business users to create and deploy innovative and targeted loyalty promotions.
Siebel Loyalty Manager also provides business users with flexible tier management capabilities to differentiate and recognize members based on multiple dimensions including value, duration, frequency etc
Siebel Loyalty Management allows organizations to deliver great customer experiences across channels while reducing time and cost to serve. It offers a variety of solutions that allow organizations to deliver world-class customer care and consistently recognize, support and reward customers
Siebel Loyalty allows you to define promotions to reward members for their social activities like sharing, linking, commenting, reviewing various content and also enable location based rewards.
You can also leverage social networks to acquire loyalty members or enroll the members into promotions through flexible web services.
Siebel Loyalty allows you to store, measure analyze and optimize the 360 degree data about your most valuable customers and create actionable insight from converting data into information with powerful analytical features.
Support engagement-based loyalty programs. Gain visibility into customer activities across digital, social, mobile, and transactional channels.
Improve engagement and nurture your brand advocates with behavioral- and emotional-based loyalty programs, social engagement, referrals, website engagement, surveys, and product reviews.
Siebel Loyalty Management dramatically reduces the time and effort required to onboard new partners and manage ongoing partner activities through an extensive set of capabilities including:
Pre-built partner portal to collaborate on joint promotions and to enable partners to transact on a self-service basis.
Partners are other companies that work with the host company that runs the loyalty program. For example, an airline’s loyalty program might allow members to earn frequent flyer points by doing business with partners that are hotels, car rental companies, financial institutions, and retailers.
The host company uses the Loyalty Partner Portal to interact with its partners by sharing member information, jointly creating promotions, reviewing and editing transactions, and managing partner fees and point balances.
SJ is Sweden’s leading train operator, with 1500+ departures from over 400+ stations daily. Siebel Loyalty manages 1.6m+ members and provides SJ instant access to customer data - critical for creating personalized cross channel communications.
American Airlines
100m+ members
Biggest Siebel Loyalty implementation worldwide running on OCI
SMILES
32%performance improvement
Improved application performance by running Siebel Loyalty on OCI
