Master Data Management
Master Data Management (MDM) is the discipline and/or technology that provides a trustworthy view of a companies data and makes that data readily available to other business functions. To understand MDM, it is important to first define master data; master data is the critical business data of an organization that includes product, supplier, and customer information.
Why choose Siebel Master Data Management?
01Accurate Customer Data across the Organisation
Single 'Source of Truth' across the enterprise, consolidates and cleanses customer data across all systems. 360-degree customer view provides a complete profile of customers, including interactions, transactions, and preferences. Cross-system data synchronization ensures data consistency across sales, marketing, service, and finance systems.
02Best of Breed Data Model in a Single Platform
Purpose built with rich, robust, flexible design. Supporting capabilities in Sales, Service, Marketing, Loyalty, Finance and Order Management. Comprehensive, usable, mobile and social with multiple Party types.
03Data Cleansing & De-Duplication
Automated Data Deduplication so you can identify and merge duplicate records to maintain clean data. Standardization and enrichment through validation rules to ensure data accuracy and completeness. Address and Contact data validation verifies and corrects addresses, phone numbers, and emails.
04Deep MDM Industry Innovations & Best Practices
Siebel UCM, supports Multiple Data Domains which manages customers, products, partners, suppliers, and assets all in a single platform. Cross-entity relationships links customers to their transactions, accounts, and related entities. Hierarchical and relationship mapping provides visibility into corporate hierarchies and customer affiliations.
05Informed & Predictive Customer Experience
Customer interactions linked from every touchpoint and across every channel – mobile, branch, web to ensure consistent sales and service everywhere.
06Data Enrichment and AI-enabled customer profiles.
Transform 1st party, enterprise-wide customer data in Siebel CRM even further into actionable, trusted, and AI-enabled customer profiles with the Oracle Unity integration.
07Agile Configuration & Deployment Architecture
Bulletproof architecture which is scalable, reliable, configurable and upgradable. Deploy Siebel UCM as Docker containers with Kubernetes orchestration on-premises or in the cloud.
08Modern Integration
Siebel Universal Customer Master (UCM) integrates with multiple systems using various protocols including Kafka. Siebel Event Pub/Sub provides a scalable, fast and fail-safe Customer Master with easier integration to other systems.
Universal Customer Master (UCM)
To have a successful CRM implementation and a complete customer 360 view, each customer should only have one identity across various applications.
Siebel Universal Customer Master (Siebel UCM) is configured to store a clean and unified profile for all customer data.
UCM is a comprehensive master repository enabling centralized data cleansing integrity. Customer profile access control can be configured at application level. UCM has Universal Unique Identification (UUID) support and historical profile tracking with full audit trail capabilities.
Publish and Subscribe
The publish/subscribe service publishes new and updated customer information to subscribing systems. Source applications can subscribe to different data entities.
Data stewards enter source system subscribe preferences including:
- Which source systems
- Which data entities: Individuals, Companies, etc.
- Transport protocols (MQ, WS, etc.)
- Real-time or nightly batch
Support for Partitions in Siebel CRM Event Pub/Sub - this allows much finer grain control of publish and subscription avenues and sharing of common enterprise Kafka infrastructure.
Key Functionality
UCM extensions enable the customer master to support features such as:
- Source system registry
- Publishers and subscribers
- Data decay management
- Data attributes and validation
- Survivorship rules
- Deduplication candidates
- De-dup confidence scoring
- Merge requests
- Privacy rules
- Address validation
- Authorisation and permissions
- Global ID assignment
History and Audit Trail
UCM provides capabilities to review the complete history of a record, including incoming source records from contributing external systems, historical best version, and merged records.
UI views are provided for the historical view to enable users to query, sort on various criteria, and consolidate information accurately.
Recover an account or contact record from any one of its historical best versions, therefore enables recovery to any point-in-time for the particular record.
Siebel UCM provides the infrastructure to load/import data into source data and history tables via batch process, including both the parent level objects (Account and Contact), and child objects.
Oracle Enterprise Data Quality (EDQ)
Oracle EDQ combines wide connectivity options with flexible batch and real-time processing, allowing you to embed data quality services wherever required in your enterprise architecture. EDQ is the core of MDM cleansing functionality:
- 4 components - supporting all aspects of data quality management and governance processes
- Can be leveraged with other applications or used standalone
- Rich API catalog of services
- Separate Address database(s) to allow regular updating with national and international content and standards
- Highly scalable, exceptional performance
Customer success with Siebel Master Data Management
Allied Bank
9.9m MDM customer records
Average 1 million batch transactions per day
Westpac
3.5m API calls per/day
140+ applications across the eco-system access Siebel UCM