Oracle Eloqua's GoToWebinar integration makes it easy for you to register contacts for GoToWebinar events as part of your campaigns and programs. The GoToWebinar integration also lets you make decisions based on attendance or registration without needing to bring your GoToWebinar data into Eloqua, and allows you to add contacts who registered for a GoToWebinar event, regardless of how they registered. A contact's unique Join URL can be added to emails using the GoToWebinar cloud content service.
The GoToWebinar app includes the following services, which you will find on the canvas:
- Cloud Audiences:
- GoToWebinar Registered Feeder
- GoToWebinar Attended Feeder
- Cloud Actions:
- GoToWebinar Register
- Cloud Decisions:
- GoToWebinar Registered?
- GoToWebinar Attended?
The following cloud content service is available in the email editor:
- GoToWebinar Content
Below is an example of the GoToWebinar services in a campaign.
In this campaign, a target segment is sent an email with webinar registration information.
- If a recipient does not complete the registration, they are sent a reminder email one week later. If a recipient completes the registration, they are sent a webinar reminder email one day before the event.
- If the registrant attended the webinar, they are pushed to Oracle Sales Cloud. If they did not attend the webinar, they are sent a follow-up email.