Contact Database Health dashboard

The Contact Database Health dashboard provides a current state snapshot of the contacts in your database. It helps you determine who you can reach in your contact database and who is actively engaged with your emails.

Click a link below to find out more about this dashboard:

Good to know

  • To access a dashboard report in Insight, click . The dashboard reports are available in Insight in the following location: Shared Folders / Dashboard Reports / Contact Database Health.

Dashboard metrics

Metric Description
Total Contacts

The total number of unique contacts in your contact database as of the last full calendar day.

Total Contacts - Sent Email Contact engagement: total contacts who were sent at least an email.
Total Contacts - Opened Email Contact engagement: total contacts who opened an email.
Total Contacts - Clicked Email Contact engagement: total contacts who clicked an email.
Total Contacts - Visited Tracked Pages Contact engagement: total contacts who visited a tracked page.
Total Contacts - Submitted Form Contact engagement: total contacts who submitted a form.
Total Active Contacts

The total number of active contacts for the past two months + the full day(s) of the current month. An Active Contact is a contact who has engaged with an email in the date range selected.

Total Reachable Contacts

The total number of contacts who are reachable as of the last full calendar day. A Reachable Contact is one who has a valid email and does not have a bounceback.

% of Total Reachable Contacts The percentage of total contacts who are Reachable Contacts. (Total Reachable Contacts/Total Contacts)
% of Total Active Contacts The percentage of Total Contacts who are Active Contacts. (Total Active Contacts/Total Contacts)
% of Total Unreachable Contacts The percentage of Total Contacts who are Unreachable Contacts. An Unreachable Contact is one without a valid email address and/or has a bounceback.
New Contacts Number of new contacts created to the Eloqua contact database within the Time Span/Range specified.
Total Subscribed Contacts The total number of subscribed contacts.
Contacts with Valid Email The number of contacts who have a valid email address. A Valid Email Address is one that has not had a bounceback. In short, an email that can receive emails.
Bounceback Rate The total number of unique hard and soft bouncebacks divided by the total number of emails sent (Number of Unique bouncebacks/Total sends)
Unsubscribed Rate The rate of unsubscribes.

Understanding the charts on the dashboard

Total New Contacts (rolling 90 days)

This chart shows over 90 days as of the last full day how many of your total contacts are new to your database.

An image of the Total New Contacts chart in the Contact Database Health dashboard

Contact Engagement (rolling 90 days)

This chart tracks how your contacts have engaged with your content based on Sent Email, Opened Email, Click Through, Web Visit, and Form Submission over 90 days as of the last full day. For definitions of these metrics, see the Dashboard metrics above.

An image of the Contact Engagement chart in the Contact Database Health dashboard

Reachability (rolling 90 days)

This chart shows over 90 days as of the last full day how many of your total contacts are reachable based on how many of them are subscribed and have valid email addresses.

An image of the Reachability chart in the Contact Database Health dashboard

Contact Reachability Detail

This chart compares the percentages and total amounts of reachable and unreachable contacts.

A gif of the Contact Reachability Detail chart in the Contact Database Health dashboard

Contact Unreachability Detail

This chart compares the percentages and total amounts of contacts who are unreachable because of bouncebacks or unsubscribes.

A gif of the Contact Unreachability Detail chart in the Contact Database Health dashboard

Related

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Email Analysis dashboard

Individual Email Performance dashboard