Home → Listen & Analyze →


    The Dashboards Tab

    Dashboards help you understand and track consumer social media conversations to inform your business decisions by providing a real-time and automated view into the social side of your business by revealing meaningful trends on the social web using a variety of analytical indicators.

    Dashboards work with the topics you create on the Topics tab. For more info on creating topics and email digests, see the Creating a Topic help article and The Dashboards Tab: Email Digest.

    You can work with the Dashboards tab if you are an Oracle Social Engagement and Monitoring customer.

    In this article:

    Navigating the Dashboard

    Selecting Topics
        · Roll-up and Select All

    Filtering the Dashboard
        · Date
        · Sentiment
        · Content Types
        · Location
        · Gender

    Choosing Your Charts

    The Summary Tab

    The Indicators Tab

    The Demographics Tab

    The Weekly Stats Tab

    Using Interaction
        · Mentions
        · Themes
        · Terms
        · Semantic Filters

    Dashboard Actions
        · Annotating Charts
        · Exporting Charts
        · Saving Your View

    Click a link above to get directly to that section, or scroll down and start reading.

    Navigating the Dashboard

    When you first arrive on the Dashboards tab, you'll be on the Summary page, which is an analytical overview of your selected topic(s):

    From here, you can use the menus on the left hand side to choose exactly what you want to display in the Dashboard. Once you've made these choices, use the tabs across the top of the page to dive more deeply into specific areas of your topic(s).

    Selecting Topics

    First things first, you need to select a topic or topics to view in the Dashboard. Click on the arrow next to the Topics left side menu, and a selector will open listing all the bundles on your account:

    You can use the search bar to search for a specific topic, or click on a bundle from the list to open it and see the topics inside. You can choose either one or multiple topics.

    Roll-up and Select All

    If you want to select all the topics in a bundle, select the Select all option next to the bundle name.

    If you choose multiple topics, you can either display them as separate lines on the charts, or roll them up so they display as one line. To roll them up, select the option for Roll-up next to the bundle name.

    Filtering the Dashboard

    You can easily customize the data you see on your Dashboard by adding filters, like a date range or sentiment. Click the arrow next to the Filters side menu to select the filters you want to apply.

    Note: These filters affect all the charts on the Dashboard once they are selected and overrule any options on those charts. For example, if you select the Content Types filter and choose Blogs, you will only see data from blogs on the charts, even if they are multiple source charts.

    Date

    The Data filter helps you see only the data from the dates you select. You can choose to display by week, month, year, or a custom range you set. All charts within the dashboard populate with the last 90 days of data by default.

    Sentiment

    The Sentiment filter allows you to view data that fits a particular sentiment, as determined by our system. You can choose to view Positive, Neutral, or Negative individually or any combo of the three.

    Note: You can see how we calculate sentiment in the Summary section below.

    Sentiment is supported in the following languages:

    • Bahasa
    • Traditional Chinese
    • Simplified Chinese
    • Dutch
    • English
    • French
    • German
    • Italian
    • Japanese
    • Portuguese
    • Russian
    • Spanish
    • Turkish

    Content Types

    The Content Types filter displays only the content types you select. You can choose any combo of the following types:

    • Message Boards - Sites, including Reddit, Yahoo Answers, freeforum.net, and proboards.com
    • Blogs - Sites, including Wordpress, Quora, and Yelp blogs
    • News - Sites, including mainstream news sites like CNN.com and Wikipedia
    • Microblogs - Twitter, TenCent Weibo (Add On Data Source)
    • Social Sites - Facebook, Google+
    • Consumer Reviews - Sites, including Amazon, GooglePlay, Indeed, Glassdoor, iTunes, and Consumer Affairs
    • Videos - YouTube
    • Custom - CDSA API data (Add On Data Source)

    Location

    The Location filter lets you view data coming in from the countries you choose. Start typing the name of the location you want in the text box and when the name appears below, click the name and click Add, and it will be added to the filter.

    Gender

    The Gender filter displays data only from the gender you choose. You can choose male, female, or a combo of the two.

    Choosing Your Charts

    You not only can customize the type of data you want to display, you can also choose exactly what charts you want to see on your Dashboard.

    In the chart selector, you'll see a list of charts for each tab in the Dashboard, such as Summary, Indicators, and Demographics. Select the charts you want to see.

    Note: All boxes are checked by default for the Summary and Demographics tabs.

    For Indicators, you can expand indicator families to display all indicators in that family, which you can select all if you want. You also have the option to roll-up all the indicators in a family to view as one single chart. In this case, the chart will be labeled with the indicator family’s name.

    The Summary Tab

    This tab provides a high level overview of how the topics stack up against each other over the selected date range. The following charts are available:

    • Activity - The total number of conversations for each topic over the selected date range by day.
      NOTE: The mentions being displayed are in GMT time zone (5 hours ahead of eastern).
    • Share of Voice - The percentage of conversations that each topic has received over the selected date range.
    • Twitter Potential Reach - The total number of unique people that were reached within your topic. It is derived from the followers of the authors in your topic.

      Example: Your topic is using the hashtag #superbowl. There are three authors who tweeted with that hashtag in the time frame you selected. One author with 100 followers tweets three times. We would count 100 followers for that person. One author with 50 followers tweets once. We would count 50 followers for that person. So the potential reach would be 150.

        Notes:
      • Reach counts followers only once, so if an author tweets twice, their followers are only counted once.
      • Reach for retweets is counted as the number of followers of the person posting the retweet, not the person being retweeted.
      • Follower counts are counted at the time the post is made.
    • Twitter Potential Impressions - The maximum number of times the tweets included in your topic could have been seen.

      Example: Your topic is using the hashtag #superbowl. There are three authors who tweeted with that hashtag in the time frame you selected. One author with 100 followers tweets three times and we would count that as 300 potential impressions. One author with 50 followers tweets once and we would count 50 impressions for that person. So the potential impressions would be 350.

        Notes:
      • Potential impressions counts followers for an author every time they tweet.
      • Impressions for retweets are counted as the number of followers of the person posting the retweet, not the person being retweeted.
      • Follower counts are counted at the time the post is made.
    • Sentiment - Negative, neutral, and positive sentiment breakdown by topic.

      Note: Sentiment is determined according to the number of positive or negative terms a conversation contains. An initial tonality score is calculated by scanning each sentence for positive and negative words in any linguistic form, such as loves, love, and loved, and then adjusts for intensifiers like very and negations like not. A score is then computed for the entire post based on the individual sentence scores. Neutral categorization is assigned to posts that contain no sentiment, such as press releases or product sheets. Occasionally there are an equal number of positive and negative terms, so the entire entry is rendered neutral.

    • Content Types - The content breakdown of each topic over the selected date range. The types of content are categorized as:
      • Blogs
      • Consumer reviews
      • Message boards
      • Microblogs
      • News
      • Social Networks
      • Video
    • Influence by Klout Score - The ranges of Klout scores for the authors of mentions in the topic (Twitter only). The range is:
      • Very Low = 0-14
      • Low = 15-29
      • Moderate = 30-44
      • High = 45-69
      • Very High = 70-100

      Clicking on a bar in the chart will display the mentions for that range.

    • Top Sources - The media outlets and blogs that mention the selected topics the most. This applies to Blogs, News, Consumer Reviews, Message Boards data types. This does not apply to Microblogs, Social Sites, Custom, Videos data types.
    • Top Hashtags - Allows you to see the top trending hashtags so that you can get more insight into conversations happening around the topics that you have selected on the Dashboard. When you click on a particular hashtag, the mentions report will come up and will show the mentions that contain the hashtag that you have selected.

    Note: If you have selected specific filters in the Filters area, those choices will override your choices in these charts. For example, if you have only selected Blogs in the Content Type filter, you will only see data for blogs in the Content Types chart.

    Indicators

    This tab shows how selected topics stack up against each other when categorized into different indicators. Indicators are pre-configured semantic filters that allow you to extract and analyze more precise aspects of interesting conversations. An indicator contains logic designed to recognize a specific response or reaction within each conversation. You use indicators as filters on top of existing topics, so when you use one, mentions that match the part of the topic you want the indicator to display will be highlighted.

    For more info on creating indicators, please see the Creating an Indicators help article.

    Using the Indicators Tab

    To start, use the Charts section in the left hand menu to choose the indicators you want to use, then navigate to the Indicators tab. The indicator chart will populate if the selected topics have been categorized into the chosen indicator.

    Note: The indicator chart will not appear if the selected topics have not been categorized into the chosen indicator.

    The Demographics Tab

    This tab identifies which consumer segments are discussing a topic of conversation online. The following charts are available:

    • Location chart: At a glance, displays the demographic composition by geographic location for the selected topics using the map. You can drill down into various regions, including US, Brazil, Canada, India, China, Australia, Germany, and France. To drill down deeper within one of these countries, click on the individual state or provence. You can also view mentions that are not associated with a specific region by clicking the link at the top of the location chart.
    • Gender chart: Displays the percentages of males and females talking about each selected topic.
    • Top Country Chart: Displays the countries with the most conversation volume for all selected topics.
    • Top Influencers charts: Displays the top Twitter influencers for all selected topics in two separate charts: top influencers by highest Klout score and top influencers by highest number of Twitter followers.
      NOTE: Displayed Klout scores are the most current Klout score available at the time the author last categorized to a topic in the system.
    • Top Contributors: Displays the top contributors by mention for all selected topics.

    Demographic information is captured only if the social media user has chosen to share this information. Topics with small volumes may not have any age data reported.

    Weekly Stats

    This tab looks at weekly rollups to see how your topics are trending week by week. This is an effective way to visualize how each topic is performing over time.

    Using Interaction

    Dashboards have a degree of interactivity to enhance the user experience. Hover over each chart to display a callout with additional information such as dates, record counts, and percentage summaries.

    The colored bars, lines, and slices of charts can be clicked on to view the actual verbatim messages in a popup list view.

    In the list view, scroll through verbatim messages and see details about each one.

    Click the channel icon or message title link to navigate to the original source in a new window. The channel URL and message text display in the message view. Metadata, such as the attribute classification (sentiment, demographics) and channel type, also display under the message context.

    Each mention also displays More Like This and Less Like This buttons. Clicking one or the other will apply that theme as a semantic filter in the topic query. Once applied, messages collected in the topic will reflect the new semantic filter going forward.

    System-assigned sentiments can be manually overridden on individual mentions. Click the pencil icon next to the sentiment ranking, then choose the appropriate option from the drop-down list, and then click the pencil icon again to save. Changes are reflected in the sentiment chart. Changes to sentiment for a mention will only affect that mention.

    Some Twitter, Facebook, and Google Plus posts have images that can be be displayed. If they are available, they will be displayed at the bottom of the mention.

    Lastly, you have the option to translate mention text. When you click the Translate button, the Translate dialog box appears. In the Translate dialog box, your original mention text will automatically be displayed in the upper text box. To translate your text, click the Translate to drop-down menu, and select the language to which you want translate the mention text. The translated text will appear in the lower text box. Click the X to close the Translate dialog box.

    Note: The preselected language is the language of the topic that the mention came from.

    You can then select the language to which the mention should be translated. When you are done with your translation, close the the pop-up.

    Mentions

    After reviewing the individual posts, click the close icon in the top right denoted with an X or the Finished reading link immediately after the last mention.

    When you click to view the verbatim list, the dashboard also dynamically themes the conversation and displays top terms for that chart section.

    Themes

    The dashboard dynamically themes a conversation when you click a chart section to view mention details. Themes semantically summarize the conversation to provide a quick look at what people are talking about for the selected mentions. Up to 10 top themes are displayed by clicking the Themes tab on the detail popup. Clicking the theme names reveals a tag cloud of meaningful concepts representing the theme. Themes do not appear if a topic has only a few messages.

    Clicking on a theme also displays More Like This and Less Like This buttons. Clicking one or the other will apply that theme as a semantic filter in the topic query. Once applied, messages collected in the topic will reflect the new semantic filter going forward.

    Note: You can add up to 1,000 semantic filters for each topic, which includes More Like This and Less Like This for both themes and mentions.

    Terms

    The dashboard also displays top terms in a conversation when you click a chart section to view mention details. The Terms tab displays the most frequently used terms in a topic from a 1000-mention sample. Terms can be viewed in four categories, Everything, Actions, Descriptors and Things. Clicking on a term displays the mentions including that term as well as the option to refine your topic with that term. Clicking the Refine topic link allows you to add the term to the topic query as a search term or Boolean condition. Once saved, messages collected in the topic will include the new term going forward.

    Semantic Filters

    When you click the More Like This or Less Like This buttons on a mention or theme, they will be added to the Semantic Filter counter at the top of the Mentions/Themes/Terms modal window. You can add up to 1,000 semantic filters. You can remove a semantic filter by clicking the X on the filter in the counter area.

    Dashboard Actions

    You can take various actions on your Dashboard, including making notes on charts, exporting charts and your dashboard, and saving your dashboard.

    Annotating Charts

    You can add notes to any charts in your dashboard by toggling the Annotation feature on, using the icon in the upper right corner. After enabling this feature, you can click on any data point and add a note. Notes are viewable in the charts and under the topic menu on the Topicstab.

    Exporting Charts

    To export charts, click the Download icon (top right) for the chart to export the chart in JPG or PDF format.

    To export raw data, there are two additional export options inline with the export to image/pdf option. The first is to export the aggregate chart data as a CSV and is available on all charts. The second option is to export all mentions as a CSV. The all mentions export is restricted to the terms and conditions of the third party social media source, displayed prior to downloading the CSV.

    When you download the CSV, you will seeing the following metrics:

    • Message ID - A code assigned to the message by Listen. This is used only in SRM.
    • Date - The date the message was created.
    • Time - The time the message was created.
    • Subject - If applicable, the subject of the message. For example, the blog post title.
      NOTE: Not used for Twitter as Twitter posts do not have a separate subject and body.
    • Mention - Part of a social post that comes into Listen.
    • Topic ID - A code assigned to the topic by Listen. This is used only in SRM.
    • Topic - The name of the topic as created by a user.
    • Content Type - The type of site the mention was pulled from, such as microblogs, blogs, social, videos, message boards, news, and custom.
    • Sentiment - The sentiment of the mention, such as Positive, Neutral, and Negative.
    • Author Name - The name of message author.
    • Source - The specific social network or site the message originated from (For example, Twitter, Facebook).
    • Source URL - The URL of the message.
    • Author Country - If known, the country the author is associated with.
    • Author Region - If known, the region within the country the author is associated with.
    • Author Birthday - If disclosed, the author's birthday.
    • Author Gender - if disclosed, the author's gender.
    • Author Klout Score - If available, the author's Klout score.
      NOTE: For Twitter only.
    • Author Number of Followers - The number of followers the author has.
      NOTE: For Twitter only.

    Saving Your View

    You can save the choices you set for topics, filters, and charts across user sessions by clicking Save View button at the bottom of the screen. You can revert to the default account-level screen by clicking the link below Save View.

    Related Topics