The Resources Tab: Social Properties
The Resources tab is where you will create, organize and control the Resources for your SRM account. Resources, as we mentioned before, are your Social Properties, Teams and Bundles you have created for your account.
The Social Properties area is where you can create, edit, and view details of social properties on your account, like Views and Facebook Streams.
You can work with the Social Properties section if you are an Oracle Social Marketing customer.
In this article:
Social Properties Grid
· Sorting your social properties
Social Properties Edit Pages
· Facebook Stream Details
· Facebook Tabs View Details
· Twitter Stream Details
· Google+ Page Details
· YouTube Channel Details
· Instagram Account Details
· LinkedIn Company Page Details
· Weibo Page Details
· Tumblr Account Details
Your Social Property Status (or how to reauthorize a stream)
· Deauthorized Social Properties
· To reauthorize a stream
Click a link above to get directly to that section, or scroll down and start reading.
Social Properties Grid
All social properties on your account are listed in the Social Properties Grid. The grid shows the social property name, if any action needs to be taken on the property, how many assignees (users and teams) are on the property, and who was the last person to edit the property and the date and time of that editing. The gear icon on each social property allows you to either edit or delete the social property.
Sorting Your Social Properties
When you first click the Social Properties tab, you'll see all your social properties listed. You can also sort the list by social network, so you can see the social properties just for that network:
- Facebook Views
- Facebook Streams (authorized Facebook pages)
- Twitter Streams (authorized Twitter streams)
- Google+ Pages
- YouTube Channels
- LinkedIn Company and Showcase Pages
- Weibo Pages
- Tumblr
Note: The Google+ and YouTube streams you see here are authorized streams only, and appear in Publish and Analytics. These do not appear in Listen or Engage. Facebook Streams are your owned, authorized Facebook brand pages. These streams can be used in the entire SRM platform.
Adding a Social Property
IMPORTANT: To successfully add a social property to SRM, you must be an administrator of that social property on the social network. For example, to add a Facebook Page to SRM, you must be an admin of that page on Facebook.
- Click Add a Social Property. You'll be taken to the Add a Social Property page.
-
Choose which type of social property you wish to add:
- Facebook Tabs View (Content & Apps only)
- Facebook Stream (authorized Facebook brand page)
- Twitter Stream (authorized Twitter account)
- Google+ Page
- YouTube Channel
- Weibo Page
- LinkedIn Company Page
- Tumblr Blog
- Instagram Account
Note: Facebook Streams are your owned, authorized Facebook brand pages. These streams can be used in the entire SRM platform.
- Click on the social property type to select it, read and accept the terms and conditions, then click Add a Social Property.
- A modal window will open prompting you to authorize SRM to have access to your social network account. Follow the steps. You must be an admin of the social property to add it.
When you are done authorizing, you'll be taken to the edit page for the social property in SRM, where you can begin assigning teams and users to it, and place it in bundles.
Social Properties Edit Pages
When you go to the Edit page for a social property, you'll see specific details for the stream and can edit certain ones as well. Let's look at the different edit pages for the various social property types.
Facebook Stream Details
On the edit page for an authorized brand Facebook stream, you can:
- Authorize or reauthorize the stream
- Change the stream's name
- Make the stream the default stream - more info below
- Set how you want incoming comments to display (Engage only) - more info below
- Add 3rd party analytics code to the stream
- Add campaign tracking code to the stream
- Add users and teams
Default Stream
A default stream appears automatically in the list of streams when you create a new post. If you don't want to publish to this stream on a particular post you are create, click on the stream name in the Select Your Streams section to deselect it.
Comment Sort Order (Engage Only)
If your Facebook Page has been authorized for Engage, you can choose how you want comments coming in from that Page to display. You can have them display chronologically or by ranking using the Facebook's ranking system.
Adding 3rd Party Analytics and Campaign Tracking
You can use 3rd party analytics software with your stream, like Google Analytics and Omniture, to get specific information on your Publish posts.
To add 3rd party analytics code to your stream, paste the analytics code you received from your 3rd party provider into the field Analytics field, then click Save Changes.
Tracking a Campaign
You can also track the traffic coming specifically through this
stream by using a 3rd party campaign code, which you will get from
your 3rd party provider. This code is added to every link that is
published through this stream, so you can view that activity
specifically.
To add 3rd party campaign code to your stream, paste the 3rd party campaign code into the Campaign Tracking field.
- Note:
- If you are using Omniture as your 3rd party, you only need to add the Ocid= part of the code or the key value integer. Here's an example: http://www.fakeplace.com/?Ocid=3121
- If you are using Google Analytics and you are using multiple utmost, you must have an & in between each. Here's an example: http://www.fakeplace.com?utm_source=Facebook&utm_medium=Coupon&utm_campaign=Tasty_Treat_Coupon
Note: You can also add this code to URLs on posts after you have published them. To get more info, see the Dynamic Link Tracking help article.
Facebook Tabs View Details (Content & Apps only)
On the edit page for a public Facebook View, you can:
- Change the View's name
- Add users and teams
All other items are edited on the View Settings page for that View in Content & Apps. For more information, see the Building a View help article.
Twitter Stream Details
On the Edit page for an authorized brand Twitter stream, you can:
- Authorize or reauthorize the stream
- Change the stream's name
- Make the stream the default stream
- Add campaign code to individual posts - see how in the Review/Analyze/History topic
- Add users and teams
Google+ Page
On the Edit page for a Google+ page, you can:
- Authorize or reauthorize the stream
- Change the stream's name
- Add 3rd party analytics code to the stream - more info above
- Add campaign tracking code to the stream - more info above
- Make the stream a default stream
- Add users and teams
Youtube Stream
On the Edit page for a YouTube stream, you can:
- Authorize or reauthorize the stream
- Change the stream's name
- Add 3rd party analytics code to the stream - more info above
- Add campaign tracking code to the stream - more info above
- Make the stream a default stream
- Add users and teams
Instagram Account
On the Edit page for an Instagram Page, you can:
- Authorize or reauthorize the stream
- Change the stream's name
- Add 3rd party analytics code to the stream - more info above
- Add campaign tracking code to the stream - more info above
- Make the stream a default stream
- Add users and teams
LinkedIn Company Page
On the edit page for a LinkedIn company page, you can:
- Authorize or reauthorize the stream
- Change the stream's name
- Add 3rd party analytics code to the stream - more info above
- Add campaign tracking code to the stream - more info above
- Make the stream a default stream
- Add users and teams
Weibo Page
On the edit page for a Weibo page, you can:
- Authorize or reauthorize the stream
- Authorize or reauthorize direct messaging
- Change the stream's name
- Add 3rd party analytics code to the stream - more info above
- Add campaign tracking code to the stream - more info above
- Make the stream a default stream
- Add users and teams
Viewing Direct Messages for Weibo
To see your Weibo direct messages in SRM, you need to follow these steps:
- On the edit page for your Weibo page, copy the URL from the Direct Message section
- Sign in to your profile on Weibo.com
- Click "Management Center"
- Click "Development Center"
- Enter the URL from SRM into the provided field and click Save.
Direct messages will now be enabled for SRM and can be viewed and responded to in Engage.
Tumblr Account
On the edit page for a Tumblr account, you can:
- Authorize or reauthorize the stream
- Change the stream's name
- Add 3rd party analytics code to the stream - more info above
- Add campaign tracking code to the stream - more info above
- Make the stream a default stream
- Add users and teams
Adding Users and Teams
For each type of social property, you can add specific users and teams to that social property. You can do this below the main edit area.
When you add a user to a social property, you can also assign them to a specific user role for this social property. If you assign a user as an administrator on this social property, this gives them the ability to reauthorize it.
Updating Your Social Property Status
Your social properties have up to three apps that power them, depending on the social network.
When you go into a social property's page, you'll see a box showing the status of these apps. We've created a color coding system, so you'll know if these apps need to be updated.
Green means everything is OK. Red means the app has an error and needs to be reauthorized or reconnected. Click the button to reauthorize them.
Note: You must be an admin of the Facebook Page or Twitter stream AND an admin in SRM to authorize a social property.
Deauthorized Social Properties
Occasionally, your Facebook stream, Twitter stream, or YouTube stream may become deauthorized or reauthorized and will need action on your part to get it working with our system again. These streams will appear in the master list of your social properties in grey with a red exclamation point.
The Streams require reauthorization text link will show the number of streams that need attention. Click this link, and you'll be taken to a list of your reauthorized streams. You can click on the stream and be taken to its page, where you can reauthorize whichever app is needed.
To reauthorize a stream:
- Click the gear icon and select Edit from the menu. You'll be taken to the stream's edit page.
- In the property status box, click the button for the app that is in yellow or red.
- The Authorizing Your Stream dialog box will open. Once the authorization is finished, you can close the window.
- The previously red light will be green, and your stream is authorized.
Note: You must be an admin of the Facebook Page and an admin in SRM in order to reauthorize a stream.
Downloading CSV
The Download CSV button on the main Social Properties page allows admins to download a CSV file with information on all the teams on either their account or team.
Backfilling Your Data
When you add a social property to the SRM platform, we use APIs to add previous data from that social property to the SRM. The amount of data differs with each type of social property, so here is the info for each:
Engage Messages:
- Facebook: 30 days
- Twitter: The last 200 tweets
- LinkedIn: The last 100 posts
- Instagram: The last 200 posts or last 30 days — whichever comes first
- Weibo: In Development
Listen & Analyze:
- Listen & Analyze: Resources
- Facebook: 6 months
- Twitter: Up to about 3000 latest tweets, based on Twitter’s limit
- YouTube: 6 months
- Google+: 1000 last posts
- LinkedIn: In Development
- Instagram: In Development
- Weibo: In Development