Activate Market Testing in Transactional Mailings

When creating a transactional mailing, you can send a sample of test messages to portions of your audience before determining the best one to use as a final message. You can define different message content, designs, delivery, and proofing options for each version of your message.

For transactional mailings, market testing is available in audience sampling mode. If more than one message is created when market testing is used, then contacts who are sent the email through a campaign or rule will receive one of the test messages. When the mailing is launched through a campaign, market testing rotates between the test messages. After you evaluate the effectiveness of your test messages, you create a final message.

1. On the Message tab of an open mailing, click the information bar and select Change Market Testing Mode.
   The Select Market Testing Mode window opens.
2. Select Audience Sampling.
3. Click OK.
   The Messages tab displays in audience sampling mode.

   From here, you can add more messages, edit the messages, send proofs, or view results. You can also see information about each message.

   Messages Tab

   Column	Description
   Name	This column displays the name of the message.
   Subject	This column displays the email subject line for the message.
   Status	This column displays the delivery status of the message.
   Sent	This column displays the number of emails sent with the message.
   Delivered	This column displays the number of emails sent with the message that did not bounce.
   Opened	This column displays the number of unique email recipients who opened the message.
   Clicked	This column displays the number of unique email recipients who clicked a tracked link.
   Unsubscribed	This column displays the number of email recipients who unsubscribed from mailings. Note: Unsubscribe sets global opt-in in both Outreach and Feedback. See Insert an Unsubscribe Link.
   Replied	This column displays the number of times the mailing was replied to.

4. Click New on the toolbar to add a second test message.
   The Edit Message window opens.
5. Enter the name of the message in the Name field.
6. Enter the subject of the message in the Subject field on the Content tab. See How Messages Work in Transactional Mailings.
7. Define any other content or formatting options you may want to test using either the HTML editor or the Text editor on the Content tab. See How the HTML Editor Works and How You Create and Edit Text-Only Messages.
8. To send a proof message, click the Proofing tab on the Edit Message window. See Send a Proof.
9. Click the Delivery tab on the Edit Message window to access delivery options. See Access Transactional Delivery Options for Mailings.
10. Click OK.
    The new test message displays on the Messages tab.
11. To open a message for editing, select the message and click Open.
12. To delete a message, select the message and click Delete.
13. To copy a message to create another test message, select the message and click Copy.
    A document is automatically created and stored in the Automatically Generated folder in the Documents explorer for every copy of a test message. Changes made to content in any of the copied test messages are not shared with the original test message or subsequent copies. See Automatically Generated Folders.
14. To send a proof of a message, select the message and click Send Proof.
15. To preview the content of a message, select the message and click Preview.
16. To refresh the message statistics, click Refresh.
17. To add URL parameters, enter any parameters you want to append to the links in your message (for example, p1=v1&p2=v2) in the URL Parameters field.
18. To add a merge field to the URL parameters, click the Merge Field icon to the right of the URL Parameters field and select the field. See Insert a Merge Field to a URL Parameter.