B2B Dashboard metrics
The following are the descriptions of the metrics available on the dashboard. Not all metrics are available for all widgets and graphs.
- Bounce rate (email): Percentage of emails that are not delivered successfully out of the total number of emails that are sent. For example, if you sent 100 emails and 2 were not delivered successfully, then the bounce rate is 2%. This includes hard bounces, which are emails that permanently could not be delivered, and soft bounces, which are emails that temporarily could not be delivered.
- Click rate (email): Percentage of email links clicked out of the total number of emails sent. For example, if you sent 100 emails and 10 email links were clicked, the click rate is 10%.
- Click-to-open rate (email): Percentage of email links that were clicked out of the total number of emails that were opened. For example, if you sent 100 emails, 40 of them were opened, and 10 email links were clicked, the click-to-open rate is 25%.
- Contact count: Number of contacts who were sent at least one marketing message.
- Delivery rate: Percentage of emails that successfully reached the contact and did not bounce back.
- Engaged contacts: Number of contacts that have engaged at least once on any channel.
- Form submission rate: Percentage of visits in which a form was submitted.
- Open rate (email): Percentage of emails that were opened out of total number of emails that were sent. For example, if you sent 100 emails and 20 were opened, the open rate is 20%.
- Page views: Total number of page views. A page view is counted every time a page loads.
- Productive clicks: Number of clicks for links in emails that weren't unsubscribe clicks.
- Revenue: Total amount spent by contacts.
- Subscribed: Number of contacts that have subscribed to receive marketing messages to their first channel.
- Total clicks: Total number of clicks for links in emails.
- Total delivered: Number of emails sent minus the number of emails bounced.
- Total form submissions: Total number of forms completed.
- Total web visits: Total number of visits to your website. A visit may include one or more page views.
- Unique clicks: Number of emails that have been clicked at least once minus the number of unsubscribe clicks.
- Unique opens: Number of emails that have been opened at least once.
- Unsubscribed: Number of contacts that have unsubscribed and chosen to no longer receive marketing messages from all channels.
- Visits: Total number of visits to your website. A visit may include one or more page views.
- Web visitors: Number of contacts who have visited your website at least once.
Managing B2B dashboard widgets