Oracle CrowdTwist integration

You can integrate Oracle Unity with Oracle CrowdTwist to seamlessly send data between the two platforms.

Understanding CrowdTwist

CrowdTwist powers the most innovative and engaging loyalty programs in the market today. CrowdTwist's platform enables brands to acquire, retain and deepen relationships with customers.

With CrowdTwist, you can incentivize and collect actionable data from your customer at every touchpoint. CrowdTwist programs reward and track behavior for different kinds of engagement and spend behaviors ready-to-use.

Importing CrowdTwist data into Oracle Unity

Importing CrowdTwist data into Oracle Unity allows you to use CrowdTwist's engagement and transactional data to create segments.

The image below shows the workflow of using the Oracle Unity Streaming API to import data into the Oracle Unity data model.

An image showing the workflow of importing Oracle CrowdTwist data

Exporting Oracle Unity segments to CrowdTwist

Exporting Oracle Unity segments to CrowdTwist allows you to combine the capabilities of the Oracle Unity segmentation canvas with CrowdTwist's ability to deliver relevant activities and rewards. You can then maximize margins by engaging and rewarding your best customers.

The image below shows the workflow of exporting segment data out of Oracle Unity into the Oracle CrowdTwist Control Center.

An image showing the workflow of exporting data to Oracle CrowdTwist

Next steps

Setting up the import of data from Oracle CrowdTwist

Setting up the export of data to Oracle CrowdTwist

Learn more

Creating segments

Creating destinations

Creating campaigns

Attributes

Data objects

Relationships

Oracle CrowdTwist Help Center

Oracle CrowdTwist Developer Help Center

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