Amazon Advertising

You can deliver first- party desktop and mobile cookie-based North American audiences from the Oracle Data Cloud platform to Amazon Advertising. Amazon Advertising enables you to reach shoppers on Amazon sites, across the web, and in mobile apps.

Installing the app

Use the install an app workflow to install the Amazon Advertising app. When you install the app, you must enter your Amazon customer-facing ID (CFID).

Delivering audience data to Amazon

Use the create audiences and deliver audiences workflows to deliver data to Amazon.

Audiences delivered to Amazon is are limited to the United States, Canada, and Mexico. Only audiences with cookie-based IDs and a maximum recency of 30 days are valid. Both first- and third-party data is supported.

Important! Audience names for Amazon delivery can be no longer than 114 characters.

It takes up to 72 hours from delivery for audiences to populate in Amazon.