Avocet

You can deliver Oracle Data Cloud first-party data to the Avocet digital advertising platform. Avocet is a modern platform for buying and serving digital advertising in real-time. Featuring fraud protection, viewability, data-enrichment, optimization, and strict brand safety, Avocet makes it easy to reach real people and hit goals.

In this topic

Installing the Avocet app

Use the install an app workflow to install and configure the Avocet app in the Oracle Data Cloud platform.

Delivering audience data to Avocet

To deliver data to the Avocet app, you use the create audiences and deliver audiences workflows.

Using your Oracle Data Cloud platform data in the Avocet platform

To use your Oracle Data Cloud platform data in the Avocet platform:

  1. Log in to your Avocet account at https://app.avocet.io.
  2. Go to the People section and click on the Marketplace sidebar under External Data.
  3. Filter by Oracle Data Cloud platform as the vendor and add the segments you wish to be available for targeting. You can now find these segments for targeting under the tactic.

For further support, contact Avocet at support@avocet.io.