Beeswax

You can create audiences containing first- and third-party data linked to Oracle Data Cloud cookies and mobile advertising IDs (MAIDs) and then create campaigns to send your audiences to Beeswax. After Beeswax maps your audiences into their platform, your Oracle Data Cloud platform data will flow into your audiences.

Installing a Beeswax app

Use the install an app workflow to install and configure Beeswax apps. There are separate apps for UK and US audiences (Beeswax - UK and Beeswax - US).

Delivering audience data to Beeswax

To deliver data to Beeswax, you use the create audiences and deliver audiences workflows. Remember to specify the appropriate app (US or UK) for the audience you are delivering.

Contact support@beeswax.com after you have configured delivery to let them that know you are expecting a new segment in your Beeswax UI, and to inform them of the path, category IDs, and CPM. After Beeswax marks your audience as mapped, your audience delivery is activated and Beeswax begins receiving your user data.