Bidtellect

You can push your Oracle Data Cloud platform user data directly to the Bidtellect platform for targeting and retargeting. Bidtellect layers on real-time decisioning to their proprietary native advertising technologies and solutions, improving your ROI.

Installing the Bidtellect app

Use the install an app workflow to configure the Bidtellect app in the Oracle Data Cloud platform.

During the installation, enter your Bidtellect customer brand ID into the customerbrandID box. This ID is included automatically in audience deliveries that use this app.

Delivering audience data to Bidtellect

To deliver data to Bidtellect, you use the create audiences and deliver audiences workflows.

Before beginning delivery, contact your Bidtellect account manager to have them map your Oracle Data Cloud platform data to an audience object in their platform. You must provide information such as the category IDs being delivered. Bidtellect uses this information to map your data to a segment object in the Bidtellect platform. After you receive confirmation from Bidtellect that your audience has been mapped, you can begin delivery..