Conversant

The Conversant app allows you to use your first- and third-party audiences in Conversant's digital personalization platform.

Installing the Conversant app

Use the install an app workflow to configure the Conversant app in the Oracle Data Cloud platform.

Delivering audience data to Conversant

To use Oracle Data Cloud platform data in Conversant, you create audiences that include the users you want to target and then deliver those audiences.

When you add Conversant as a delivery partner and save the audience, they receive an email notification with your name and the delivery ID. They use this information to map your audience to a segment object in the Conversant platform. Mapping takes up to 48 hours. After Conversant confirms that they have mapped your audience, you can deliver it.

Work with your Conversant account manager to create digital media campaigns that leverage your Oracle Data Cloud platform data.