Infectious Media

You can create audiences containing first- and third-party data linked to Oracle Data Cloud cookies and mobile advertising IDs (MAIDs) and then deliver those audiences to the Infectious Media platform. After your audiences have been mapped into your Infectious Media advertiser account, you can use Infectious Media's demand-side platform (DSP) to deliver customized international media campaigns.

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Installing an Infectious Media app

Use the install an app workflow to configure the following Infectious Media apps:

Infectious Media - Global Cookie IDs: Automated mapping of first- and third-party data linked to Oracle Data Cloud desktop cookies and mobile cookies
Infectious Media - Global Device IDs: Deliver your first-party MAID data to Infectious Media.

If you want to target both cookies and MAIDs, install both Infectious Media apps, create a single audience targeting first- and third-party data linked to cookies and MAIDs, and then select both apps when you create a campaign.

Delivering audience data to Infectious Media

To use Oracle Data Cloud platform data in Infectious Media, you create audiences that include the users you want to target and then deliver those audiences.