$Innovid

You can use Oracle Data Cloud platform data in the Innovid video marketing platform to optimize your creative ad components based on users' attributes.

Installing the Innovid app

Use the install an app workflow to configure the Innovid app.

Delivering audience data to Innovid

To use Oracle Data Cloud platform data in Outbrain, you create audiences that include the users you want to target and then deliver those audiences. After you deliver the audience, email the following details to your Innovid account manager:

• Your Innovid account name
• Your campaign ID
• The creative that you want to link to the campaign

Innovid configures all the relevant video events that are sent to Oracle Data Cloud platform for further routing. Once the integration is complete, your Innovid account manager will contact you to run a test case with a video to verify the integration.