MediaMath

You can power media targeting campaigns in the MediaMath platform with your first- and third-party data linked to Oracle Data Cloud cookies and MAIDs. After delivery via the MediaMath app, your audiences are added automatically to your MediaMath advertiser account and data flows into them. You can then use the MediaMath's TerminalOne (T1) Marketing Operating System to activate your data, automate execution, and optimize interactions to deliver individualized experiences for consumers.

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Installing the MediaMath app

Use the install an app workflow to configure the MediaMath audience injection app in the Oracle Data Cloud platform.

When you install the MediaMath app, please have your T1 account credentials available. The T1 user account must:

  • Have access to the whole organization.
  • Have Admin privileges (full access to all advertisers and agencies) in the account.
  • Have a name that is either all upper-case letters (ACCOUNT_NAME) or all lower-case letters (account_name).

Delivering audience data to MediaMath

To use Oracle Data Cloud platform data in MediaMath, you create audiences that include the users you want to target and then deliver those audiences. When you deliver an audience, the Oracle Data Cloud platform automatically calls MediaMath audience APIs to create a new segment in your advertiser seat. The name of the segment in MediaMath will be audienceName_campaignName. Your user data will begin being delivered into the audience within 60 to 90 minutes.

Using your Oracle Data Cloud platform audience in MediaMath

To link your Oracle Data Cloud platform audience with your media targeting campaign in MediaMath:

  1. Log into the MediaMath platform and then click Audiences.
  2. On the Pixels tab, change Events to Data.
    Image of the MediaMath Pixels tab

Your Oracle Data Cloud audiences are displayed in the Pixel Name column.