Outbrain is a premium discovery platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. You can create audiences containing first-party data linked to Oracle Data Cloud cookies and then deliver those audiences to Outbrain. After Outbrain maps your audiences into their platform, Oracle Data Cloud platform data flows into them.

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Installing the Outbrain app

Use the install an app workflow to configure the Outbrain app. When you install the app, you enter your Outbrain Platform Marketer ID. To get a Marketer ID, contact your Outbrain representative or visit http://my.outbrain.com.

Delivering audience data to Outbrain

To deliver Oracle Data Cloud platform data to Outbrain, you create audiences that include the users you want to target and then deliver those audiences. After you deliver the audience, Outbrain receives an email notification with your name, campaign ID, and the category IDs being delivered. Outbrain uses this information to map your Oracle Data Cloud platform data to a segment object in their platform. Outbrain has mapped the audience at the category level to their target segment object.