Rocket Fuel

You can create Oracle Data Cloud audiences with first- and third-party data linked to Oracle Data Cloud cookies and mobile advertising IDs (MAIDs) and then use them in the Rocket Fuel platform.

Installing the Rocket Fuel app

Use the install an app workflow to configure the Rocket Fuel app.

Delivering audience data to Rocket Fuel

To send Oracle Data Cloud data to Rocket Fuel, you create audiences that include the users you want to target and then deliver those audiences.

After you deliver an audience, Rocket Fuel receives an email notification with the names and full paths of the categories in your audience. They use this information to map your data into their platform. Delivery of your audience data begins automatically when mapping is complete. Within 24 hours, the platform delivers all users in your target audience that have been ID swapped between Rocket Fuel and Oracle Data Cloud. The platform incrementally delivers additional ID-swapped users as they qualify for the audience.