Smart AdServer

You can use audience injection to deliver first-party Oracle Data Cloud platform data linked to cookies into the Smart AdServer platform.

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Request the Smart AdServer integration

Contact your Oracle Data Cloud account manager to request the Smart AdServer integration. Include your Smart AdServer segment provider ID in the request. The configuration will be completed within two weeks.

Installing the Smart AdServer app

Use the install an app workflow to configure the Smart AdServer app in the Oracle Data Cloud platform.

Delivering audience data to Smart AdServer

To send Oracle Data Cloud data to Smart AdServer, you create audiences that include the users you want to target and then deliver those audiences.

The Oracle Data Cloud platform automatically calls Smart AdServer's audience API to create a new segment in their system. The name of the segment is the same as the audience name.
The platform then delivers audience data into the Smart AdServer segment object. All existing ID-swapped users in the audience is delivered within 24 hours via Server Data Transfer (SDT). Additional ID-swapped users are delivered as they qualify for the audience (when their profile contains the combination of categories you are targeting). 

Using your Oracle Data Cloud platform data in the Smart AdServer platform

To use your Oracle Data Cloud platform data in Smart AdServer:

  1. Log in to your Smart AdServer account.
  2. Go to Administration > Keyword groups and search for the Oracle Data Cloud platform name. The synchronized segments are inside the DMP keyword group. Each segment is identified by key=value. The key is the ID of your DMP provider and the value is the ID of your segment.

For information about using your audience data in the Smart AdServer platform, see DMP connection with Smart Data Hub.