Teads TV

You can deliver first-party data to Teads TV, the leading viewable advertising marketplace. Teads partners with the world’s best publishers to connect brands to 1.5 billion people around the globe. Teads provides three delivery apps for different regions: US, APAC, and EU.

You use audience sharing to deliver look-a-like audiences (modeled first-party segments) to Teads. If Teads is already available as a sharing partner, you can immediately share the audience . Make sure to inform both your Teads contact and your Oracle contact that a segment needs to be fulfilled. If Teads is not available as a sharing partner, contact Oracle to request that it be added.

Installing a Teads app

Use the install an app workflow to install the Teads TV apps. You install each region-specific app separately. You can use any combination of the three apps depending on the data you are delivering to Teads.

Delivering audience data to Teads

To send Oracle Data Cloud data to Teads, you create audiences that include the users you want to target and then deliver those audiences.

After you deliver an audience, Teads receives an email notification with the names and full paths of the categories in your audience. They use this information to map your data into their platform. Delivery of your audience data begins automatically when mapping is complete. Within 24 hours, the platform delivers all users in your target audience that have been ID swapped between Teads and Oracle Data Cloud. The platform incrementally delivers additional ID-swapped users as they qualify for the audience.