Videology

You can create audiences containing data linked to Oracle Data Cloud cookies and mobile advertising IDs (MAIDs) and then create campaigns to send your audiences to the Videology platform. After Videology manually maps your audiences in your advertiser account, your Oracle Data Cloud platform data flows into your audiences. You can then use Videology's converged TV and video advertising platform to optimize the performance of your video and display advertising campaigns.

Installing a Videology app

Use the install an app workflow to configure the following Videology apps:

• Videology: Deliver your first- and third-party data linked to Oracle Data Cloud desktop cookies and mobile cookies.
• Videology - MAID App: Deliver your first- and third-party data linked to MAIDs.

Delivering audience data to Videology

To send Oracle Data Cloud data to Videology, you create audiences that include the users you want to target and then deliver those audiences.

After you save an audience with the Visual IQ app selected as the delivery platform, Videology receives a real-time email notification with the names and full paths of the categories in your audience. They use this information to map your audience data to their segments. After you receive notification that mapping is complete, you can deliver the audience.

Data delivery begins in about 60 to 90 minutes. Initial delivery is complete within 24 hours, After that, audience data is delivered incrementally as users qualify for the audience.