How Do Apps Work with Responsys?

Today, apps enable marketers to add an activity built by a 3rd party to their program workflow. An action service passes enactment data from the marketer’s Program workflow to the App Provider’s system.

An app's lifecycle consists of three phases:

  1. App Installation and Setup
  2. Design Time
  3. Run Time

Let's walkthrough the flow of how marketers install and use apps to provide a overview of these three phases.

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Developing Responsys Apps for CX Apps

App Installation and Setup

Designing Responsys Programs with "App" Stage

Program Runtime Overview

Developing Apps for CX Apps