Data objects
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Oracle Audience Segmentation comes with a default set of data objects for your data model that gives the tools necessary to effectively manage your customer data. However, if the existing data objects don't fully meet the needs of your organization, you can create custom data objects.
Important: Before choosing to create a custom data object, review the existing objects and attributes in your data model to ensure none of them can be reused. After creating a custom data object, you cannot delete it.
Next steps
Learn about the default data model
Managing the Oracle Audience Segmentation data model