Custom attributes
You can specify custom data for your members based on their member profiles using the Control center.
User custom data self service enables you to add custom data attributes via the Control center. You can add member custom data in the following data types:
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String
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Integer
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Decimal (floating point numbers)
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Date
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Boolean
Note: To ensure backwards compatibility, all of your existing member custom data will be treated as the String data type.
Once added, you will have access to these attributes in real-time segmentation along with the other profile attributes.