Visitor profile fields

As visitors browse your website, Oracle Eloqua uses cookies and the visitors IP address to build a visitor record. The visitor record consists of fields that are pre-configured by Oracle Eloqua and cannot be changed or added to.

For example, you can use visitor data to:

You can view visitor profile data using Insight reports or operational reports (available from Assets > Visitor Profiles > Profile Fields).

The following table lists the visitor profile fields applicable to Oracle Eloqua 10.

Field Description Example
Email Address Visitor's email address, populated if the visitor is linked to an Oracle Eloqua contact. user@example.com
ZIP Code (from IP) Visitor's ZIP code or postal code detected from their IP address. 10101
10203
A1B2C3
City (from IP) Visitor's city detected from their IP address. Chicago
Toronto
State/Province (from IP) Visitor's state or province detected from their IP address. California

Ontario
Country (from DNS) Visitor's country derived from the DNS. United States

Japan
Country (from IP) Visitor's country detected from their IP address. United States

Japan
Latitude (from IP) Visitor's latitude detected from their IP address. 43.6532° N
Longitude (from IP) Visitor's longitude detected from their IP address. 79.3832° W
Name Visitor's name. Unknown visitors will return an empty value. Jane Doe
Customer GUID Visitor's Global Unique Identifier (GUID) created by a cookie. Customer_ID
Company (from IP) Visitor's company name detected from their IP address. Green Corp.
Company DNS Name Visitor's company name derived from the DNS. example.com
Time Zone Visitor's time zone. (UTC-05:00)EST
Time Zone Offset from GMT Visitor's time zone difference from GMT. -3

+6
Browser Visitor's browser used. Oracle Eloqua may shorten version numbers to one decimal. Firefox 37.0

Chrome 54.0
IP Address Visitor's IP address. 203.0.113.1
ISP (from IP) Visitor's internet service provider detected from their IP Address. Comcast

AT&T
Most Recent Search Engine Visitor's most recent search engine used. Google

Bing

Yahoo
Most Recent Search Query Visitor's most recent search query performed. Eloqua

Sales Tools
Most Recent Referrer Visitor's most recent site that directed them to a tracked site. www.example.com
Current Total Pages Number of pages viewed on the visitor's most recent visit. 5
Total Pages Total pages the visitor has visited over all time. 38

46
Current Visit Length Number of pages viewed during the visitor's most recent visit. 6
Total Time Total time spent on tracked pages in minutes. 25

156
Total Visits Number of visits made over all time. 1

3

8
First Page in Visit First page the visitor viewed in their most recent visit. http://www.example.com
Internet Site Specific page the visitor viewed in their most recent visit. http://www.example.com
Last Page in Visit Last page visitor viewed in their most recent visit. http://www.example.com
First Visit Date and Time Date and time of the visitor's first visit. 10/25/2017 11:30:25AM
Last Visit Date and Time Date and time of the visitor's most recent visit. 10/25/2017 11:30:25AM
Most Recent Microsite Visitor's most recently viewed microsite. example.com
Most Recent Form Submission Name of the most recent form the visitor submitted. My_Form
First Marketing Channel First channel through which a tracked page was visited. Search Engine
Most Recent Marketing Channel Most recent channel through which a tracked page was visited. Search Engine
First Marketing Campaign More specific variant of First Marketing Channel. Google

Yahoo
Most Recent Marketing Campaign More specific variant of Most Recent Marketing Channel. Google

Yahoo

Related

Configuring web personalization security

Adding contacts to segments using filter criteria

Website visitor notifications

Creating a new visitor notification

Adding feeders