Subject Line Optimization overview

Important: Effective June 12, 2025, Oracle Eloqua's Advanced Intelligence (AI) features are available for all customers. To enable Eloqua's classic and Generative AI (Gen AI) functionality, open a service request with Oracle Support. Please review our product notice for more information.

Using the data of previous subject lines, Oracle Eloqua predicts if your latest subject line will be Good or Poor for your instance, giving you the insight to optimize subject lines before sending emails. Subject Line Optimization provides a predicted open rate percentage as well.

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Next steps

Using Subject Line Optimization in the Source Editor

Using Subject Line Optimization in the Design Editor

Subject Line Optimization mechanics

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Oracle Eloqua Advanced Intelligence Cloud Service