Creating a hybrid program
Important: Oracle Sales was formerly known as Oracle Sales Cloud. All instances of Oracle Sales Cloud have been changed to Oracle Sales across the app user interface.
A hybrid program creates new leads and updates existing contacts and leads in Oracle Sales. If leads with the same email address do not yet exist, the hybrid program determines whether the contacts are valid CRM contacts by checking certain fields (such as last name or company name) before creating a lead in the CRM system.
Note: Determining whether an Oracle CX Sales (formerly Oracle Sales Cloud) contact or lead exists depends on configuring an import for both Oracle CX Sales leads and contacts with the appropriate record IDs. For details, see recommended contact and account fields.
You can use Oracle Eloqua's program canvas to manually configure a hybrid program or you can select default assets to automatically create hybrid programs.
Default hybrid program:
